Retail Management

1 Year

A retail management course is about departmental store retailing and shopping mall retailing business. There is a huge demand for retail management professionals for processing of all merchandise shipments, achieving store sales and profitability, communication with the clients to gain their satisfaction, administration of stores etc. With the spurt of shopping malls and departmental stores huge employment opportunities are opening up in India and abroad.

10+2

Retailing an Introduction, Categorizing Retailers, Retail Market Strategy, Retail Market Segmentation, Consumer Behavior, Retail Location Strategy, Site Selection, Retail Organization Structure, Retail Personnel Management, Supply Chain Management, logistics of Electronic Retail

B. RETAIL MANAGEMENT- MERCHANDISE MANAGEMENT & STORE MANAGEMENT

MERCHANDISE MANAGEMENT

Product Management, Merchandise Planning, Buying Systems, Vendor Management, Pricing the Merchandise, Retail Promotion Strategy, Store Management,

STORE MANAGEMENT

Retail Space Management, Visual Merchandising, Managing the Store, Customer Service

C. CONSUMER BEHAVIOR &CUSTOMER RELATIONSHIP MANAGEMENT

Consumer Behavior, external influence, internal influences, motivation, personality &emotion, attitudes. Consumer decision making process, business buying behavior

D. CUSTOMER RELATIONSHIP MANAGEMENT

Customer Satisfaction, Customer Relationship Management, Indian Consumer : a brief profile

E. LEADER POS SOFTWARE TRAINING

F.  INDUSTRIAL  TRAINING/ARTICALSHIP/PROJECT TRAINING (OPTIONAL)